Our focus is on promoting the many benefits of Irish grass fed beef and to ensure Ireland's wonderful artisan food and drink producers are firmly on the radar of the media and food - lovers alike.
We implement an intensive media relations campaign throughout the year, from advertorial campaigns (in 2009 one cost effective promotion reached 9 million consumers) to running speciality food tutorials at magazine offices. We also create topical recipes - all with a typical Irish theme and above all, simple to recreate at home. We keep press notified of Irish artisan products launching in the UK, securing product placement and editorial features.
In 2009 we secured over £750,000 worth of editorial coverage, reaching over 51 million people.