The results: Tabasco® now enjoys cult status and a growing, loyal consumer base. The brand receives an unprecedented and regular level of press and broadcast coverage. Used by all leading chefs, it has also achieved table top presence in many leading restaurants. The brand's sales have increased dramatically in the UK.

PR remains the main marketing communications vehicle and Food Matters has kept the approach fresh and relevant to the target audiences for the last 13 years.

www.tabasco.com