Learn new skills, improve your existing ones and stay at the forefront of what’s happening in the food and drink industry with Food Matters Live Masterclasses. From copywriting, building an effective digital marketing strategy to inclusivity and diversity in the workplace and creating a growth strategy for your e-commerce brand, our Masterclasses will help you build essential skills to grow your brand and always stay one step ahead of the competition.
Coming up in July
Sustainable Sourcing: How To Create a Responsible Brand and Why Does it Matter?
Thursday 1 July 2021 10am – 1pm
Lauren Wilson, registered Dietitian and founder of NutriBiz Consulting, will discuss how sustainability and health are closely linked and both of these should be high on the agenda of any small or large manufacturer or retailer. She will talk about sourcing of ingredients that are both healthy for the consumer, and that do not impact negatively on the environment, is critical for food businesses going forward. You will learn to recognise why sourcing of ingredients is a critical part of your overall sustainability strategy, understand the concept of sustainable food and why improving sustainability of supply chains is an investment that will pay off. You will be able to make improved decisions on sourcing sustainable ingredients and responsible suppliers and how to implement responsible sourcing. You will learn how a sustainable sourcing policy can help you market your product and how to achieve transparency and traceability of dry and fresh ingredients from the farm to manufacturing.
Establish Your Brand Personality as a Must-Have for Your Brand Strategy
Wednesday 14 July 2021 10am – 1pm
In this masterclass, consumer psychologist, consultant and founder of Style Psychology Ltd Kate Nightingale will run you through the process of establishing your Brand Personality. Brand Personality is a crucial start of any robust brand strategy which is a requirement by any potential investor. It allows you to ensure brand consistency which leads to brand authenticity and brand trust.You will also work on how to best apply your new Brand Personality to your brand design, tone of voice, web design and even packaging/shelf display/store design as well as to your overall customer experience, in a workshop experience during.
Coming up in September
Get Sparked: Brand Strategies for Food and Drink Brands
Wednesday 8 September 2021 10am – 1pm
In this masterclass, you will share a morning with Flintlock founder Tasha Gladman, Brand Strategist Nick Radley and Copywriter Kerry Betsworth to learn about why brands matter and how they not only drive brand value but absolute commercial value (£££’s). You will follow a food and drink case study that Flintlock created for a well-known UK brand. Interactive break-out sessions will then help you start a brand strategy to use in all your marketing and communications. Great brand strategy saves you time, mistakes and money. To make sure that you get it right…