Plant Based

“Consumer’s needs, preferences and ideology have dramatically shifted and as a result, an appetite for plant-based foods has emerged”

Article 1.5 min read


Share

Bookmark this story

We caught up with Itay Dana, Vice President of Marketing at Equinom,  to discuss the latest insights into the plant-based food environment and how Covid-19 has affected Equinom’s operations.

Can you share some insights on the demand for plant-based foods?

Consumer’s needs, preferences and ideology have dramatically shifted and as a result, an appetite for plant-based foods has emerged. There are myriad reasons as to why plant-based foods have become increasingly popular with health, animal welfare, religion, food intolerances and the environment all coming into play. Food trends such as “meatless Mondays” along with increased adoption of vegan and vegetarian diets, with concerns over animal protein having a negative impact on health, have also been major influences.

How has the pandemic affected your operations?

In many ways, Equinom has continued ‘business as usual’. The pandemic has reaffirmed the importance of providing high quality, local sources to aid the currently strained supply chain. We are rapidly increasing our global growing activities to support the market during this challenging period. Earlier this year we opened offices in the US to drive the North American market and this had proved to be a tremendous help with the covid19 outbreak. Having a grounded US team readily available during this time was vital.

What you are planning for Food Matters in October?

We are excited to be developing a variety of legumes for innovative and commercial products. We are widening our horizons and expanding our varieties into new categories to match an array of applications such as plant-based products, whole foods, baking, confectionary and flour. We look forward to showcasing these products that are sure to serve as a game-changer for the plant-based market.

Equinom will be exhibiting at Food Matters Live virtual event in October 2020 and at Food Matters Live in June 2021.