Food Matters Live, Health

“Consumers recognise that there is no ‘one size fits all’ solution when it comes to their health and nutrition”

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Melissa Snover is an entrepreneur, visionary, and a trendsetter in the world of food technology and 3D printing. She is currently the founder and CEO of Rem3dy Group, which pioneers personalised health solutions across nutrition and medicine under the brands Nourished and Scripted. Nourished is the world’s first truly customised nutrition product which uses patented 3D printing technology and a vegan encapsulation formula to combine seven different active ingredients into one personalised nutrition gummy stack.

Melissa will be speaking at the Food Matters Live 2020 virtual insights theatre on Tuesday 13 October. She will be joining a retail trends panel chaired by Mike Hughes, Director of Insights, FMCG Gurus, focusing on insights into the future of the nutrition market for health and wellbeing. 

In an exclusive preview ahead of the event, she tells Food Matters Live how the challenges of 2020 have enabled her company to capitalise on rising demand for personalised health products.

What’s driving consumer demand across the food, nutrition, better-for-you and health and wellbeing categories?

Personalisation has been a growing consumer trend for the last few years, and we are now seeing this translate into the health and wellbeing industry. Consumers recognise that there is no ‘one size fits all’ solution when it comes to their health and nutrition, and are increasingly seeking bespoke and tailor-made options to help them feel their best.

Do you anticipate a long-term change in health and wellbeing trends post-COVID?

At Nourished, we have certainly experienced a rise in consumer demand in the last six months, which I think shows that consumers are increasingly interested in protecting their immunity and safeguarding their health with nutrition. I expect this will continue long after the current pandemic has passed, as our priorities have shifted somewhat as a result of the lockdown and we are focusing more on looking after our own physical and mental health.

What’s next for the health and wellbeing FMCG landscape?

I think we will continue to see a rise in natural products which have an emphasis on personalisation and which are available predominantly online. Businesses across all industries have had to pivot and adapt as a result of the recent pandemic, and ensuring they have a strong online presence is crucial. Consumers are also very conscious of their carbon footprint, and businesses of FMCG have a responsibility to ensure their offerings are as sustainable as possible.   

Do you see demand for plant-based, vegan and meat-free trends continuing to grow?

The number of vegans in the UK has quadrupled between 2014 and 2019, and I believe we are only going to see this rise in the coming years. Restaurants and supermarkets are expanding and improving their vegan options, and consumers are increasingly seeking environmentally friendly and plant-based products, whether it be because of dietary requirements or in an effort to live more sustainably. At Nourished, we are passionate about creating vegan, sustainable nutrition and will ensure all future products fit in with this company ethos.

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