With Food Matters Live taking place on the 9th and 10th of March, we spoke to buyers, NPD experts and innovation teams who are attending to find out the key trends they’re searching for solutions to support. With consumer attitudes to health and nutrition evolving following the impact of the pandemic, what’s on their radar for the future? Here’s the top trends for ingredients buyers, NPD experts and innovation teams in 2021.
As part of our research, we surveyed more than 20 leading brands who are looking to find ingredients solutions at Food Matters Live. Names like Planet Organic, Valeo Foods, Tilda, Innocent, Greencore and more are among our unparalleled community and gave us a unique look at the trends they’re focused on for the future.
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The top trends for buyers, NPD experts and innovation teams in 2021
Plant Based/Vegan – The stratospheric growth of plant-based and vegan continues. With consumers looking to reduce their impact on the environment and purchase less meat and dairy, vegan and plant-based ingredient solutions are the most popular trend in our research. 80% of our community said that they were looking for solutions in this category.
Clean label – Another trend that continues to grow, 65% of our surveyed audience said they were looking for clean label solutions. With consumers more concerned about seeing recognisable ingredients in the food they eat, clean label has become an important consideration for forward-thinking brands.
Functional Foods – Active consumers are looking for food that offers benefits over and above the nutritional value, and functional foods feature prominently among the responses we received from our buyer, NPD and innovation community. 55% said they were looking for solutions offering vitamins and minerals, 50% are looking for protein solutions, 45% for prebiotics or probiotics for gut health, and 35% for functional botanicals.
FreeFrom – Making food allergen free is a complex task, and the growth of FreeFrom has shown there is a large consumer market who are craving foods that meet their needs. 45% of our survey responders said they were looking for FreeFrom solutions to appeal to this growing retail market.
Sugar and Salt Reduction – Meeting the needs of an increasingly health-focused consumer means finding ways to reduce or replace sugar and salt content in the food and drinks they purchase. 45% of those surveyed are looking for solutions that can help reduce sugar and salt in their products.
New Experiences – Consumer tastes are developing, and finding new experiences and flavours is a focus for brands who are looking to appeal to these adventurous shoppers. 45% of the professionals we surveyed said they were interested in discovering novel ingredients that they could use in their products and NPD.
Organic – With more consumers focused on the environmental impact of the food and drink they purchase, there is a strong demand for producers to offer more organic products. 40% of our community said they were actively searching for organic solutions to support their NPD and innovation.
Do you have solutions to offer?
Food Matters Live is the place where you can introduce buyers, NPD experts and innovation teams to the solutions you have to meet their product needs. Spend less of your time looking for the right people and more time talking to them at Food Matters Live in March. See the list of buyers that have been curated so far here.
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