Retail food and drink trends

Asda devotes more aisles to vegan products

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UK supermarket chain Asda has become the latest to announce an expansion of its vegan and dairy-free product offerings, with 359 of its shops having at least aisles devoted solely to space for vegan products.

The move means that half of the company’s 600 stores will feature the new expanded vegan product aisles.

The expanded space also sees Asda launching new products to the market. With research* showing that 17% of UK households are reducing their meat intake or following a plant-based diet, Asda will launch over 100 new lines, with market-leading prices across a dedicated vegan area.

With searches for vegan lines up 275% since 2019 on asda.com, the retailer has invested in launching vegan aisles across 359 Asda’s stores which will consist of one bay of savoury products including proteins, cooking sauces and condiments, and one bay of snacks and sweet lines.

The 104 new products launching will include Asda own label meal pots, as well as a number of well-loved brands such as Mrs Crimbles, Vego, two exclusive Galaxy flavours, and an exclusive new Falafel Mix from Bosh.

Sarah Thornewill, Asda’s Buying Manager, comments: “We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements. By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”

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