Plant Based, Vegan, Nutraceutical

Co-op to lower prices of its plant-based meat range

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co-op vegan food

By Stef Bottinelli

The Co-op Group is lowering the prices of its plant-based meat, such as vegan burgers, mince and sausages, in a bid to bring them in line with the price of meat and get more costumers to choose plant-based options.

Co-op is investing in its Gro plant-based range, slashing the price of burgers from £3 to £1.35 and sausages from £3 to £1.45 per pack.

Costumers trying to cut down on meat and dairy often complain that the vegan equivalent are more expensive.

“It’s an industry-wide standard that plant-based alternatives are usually priced higher than their meat and dairy counterparts. At Co-op, we believe it shouldn’t cost you more money to eat plant-based food and that this disparity is unfair to those following vegetarian, vegan and flexitarian diets.” said Jo Whitfield, chief executive of Co-op Food. “It’s Co-op’s ambition to make our plant-based range, GRO, even more accessible to our members and customers, helping them make decisions that collectively will have an impact on the world we all share. Emissions from our operations and our own-brand products are where we have the greatest responsibility and can make the biggest difference. This move is a step in the right direction and we encourage other retailers and brands to consider making the change too.”

Co-op recently also announced that it will remove plastic bags for life from sale in all 2,600 stores. The retailer will sell a low-cost compostable carrier bags to all stores.

 “Increased use of Bags for Life has led to a sharp rise in plastic use. With over 1.5 billion bags sold each year by retailers, this remains a massive issue for our industry as many shoppers are regularly buying so called ‘Bags for Life’ to use just once and it’s leading to major hike in the amount of plastic being produced.“, said Jo Whitfield.

“To help tackle plastic pollution and the use of unnecessary plastic, we will be ceasing the sale of Bags for Life when current stocks are exhausted. We’re also ensuring all of our members and customers have access to a low price point option that’s more environmentally friendly, alongside more durable bags at a higher price point.

“We believe that it should be mandatory for all retailers to report on the sales of all of their reusable bags, not just single-use bags. Right now, Co-op is the only major retailer to report on all of the bags it sells. This policy would enable a fuller understanding on the impact of the levy and its true effect on shopping behaviours when customers are making decisions at the tills.”

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Nestlé confirms the acquisition of food supplement business The Bountiful Company

30 April 2021

Nestlé announced today (30.04.2021) that it’s entered into an agreement with KKR to acquire food and health supplement business The Bountiful Company. Nestlé will buy The Bountiful Company’s core brands, including Nature’s Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride as well as the company’s US private label business for $5.75 billion. The Bountiful Company’s Pure Protein, Body Fortress and MET-Rx, Dr.Organic and the Canadian over-the-counter (OTC) are not included in the deal.

The new acquisition will become part of Nestlé Health Science, ‘creating a global leader in vitamins, minerals and nutritional supplements‘, Nestlé said in a press release . The agreement is expected to be finalised in the second half of 2021.

“Vitamins and supplements are a key part of our business and have contributed to strong growth acceleration,” said Nestlé Health Science CEO Greg Behar. “This acquisition complements our existing health and nutrition portfolio in terms of brands and channels. It will establish Nestlé Health Science as the industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the US, while offering significant opportunities for geographic growth.”

The Bountiful Company President and CEO Paul Sturman commented: “Today’s announcement from Nestlé Health Science recognizes the transformation of The Bountiful Company over the past 3+ years, as well as the collective value and capability of the organization. I am incredibly grateful to the more than 4,500 colleagues around the globe who have worked tirelessly to get us to this point.
“As a leader in global nutrition, we take seriously our responsibility and role in consumers’ health and wellness. We’re incredibly proud of the trusted brands we’ve built and are confident that they will be strong assets for Nestlé.

Nestlé’s Heath Science division currently includes vitamins, minerals and supplements brands Garden of Life, Vital Proteins, Pure Encapsulations, Wobenzym, Douglas Laboratories, Persona Nutrition, Genestra, Orthica, Minami, AOV and Klean Athlete.

Nestlé is not the only consumer goods company heavily investing into the supplement market. On Tuesday (27.04.2021) Unilever announced the acquisition of American food and fitness supplement brand Onnit. The value of the deal has yet to be disclosed.


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