Amid the global efforts to contain the coronavirus outbreak, food and drink producers are showing remarkable agility in shifting business models to react to the changing business conditions. We look at Impossible Foods, Tesco and others are responding.
Impossible Foods offers bulk purchases to homes in new partnership
Plant-based protein giant Impossible Foods has become the latest business to partner with tech firms to get their products into the hands of consumers to meet new demand. Their new partnership with Cheetah Foods will enable consumers to bulk buy the companies meat-free patties for pick-up and delivery via the Cheetah app.
The Cheetah campaign is the first of its kind for Impossible Foods, which is also selling its product directly to consumers through restaurants and a growing number of grocery stores. Impossible Foods is also testing direct-to-consumer demand, but the company is not providing additional details at this time.
“We want to work with innovative, entrepreneurial partners that quickly respond to consumer changes — including the fact that more and more Americans are cooking and eating at home,” said Impossible Foods’ President Dennis Woodside. “At the same time, we know that some behaviour changes will persist well beyond the current pandemic — including a growing reliance on food delivery and online purchases.”
Tesco develops new in-store displays to help social distancing
Retailer Tesco has introduced a new set of measures to help keep customers and staff safe during the current pandemic, with boss Dave Lewis explaining that staff will draw new floor markings in the checkout areas, install protective screens on checkouts and introduce one-way aisles.
Morrisons partners with Deliveroo to increase availability for consumers
With demand for online grocery delivery soaring past normal capacity, Morrisons have announced a partnership with Deliveroo that enables customers to select from a selection of up to 70 of the retailers’ products which are then delivered by bike locally by Deliveroo. The extra capacity will enable many more consumers to be able to receive Morrisons food at home. Deliveries are usually completed within 30 minutes from order, and the service is available at 130 stores.
Restauranteur develops e-commerce business in hours
“A restaurant kitchen is completely different from a production kitchen, and we had never delivered a unit of food,” Restauranteur Andrei Lussmann told the BBC, owning a chain of six restaurants focused on sustainable food, he was impacted immediately by the decision to close restaurants and pubs.
“It became very clear that we should close sooner rather than later,” he says. “But because we have a slightly older generation that eat with us, we thought we should do very good food that can be delivered to the door.”
After 30 years of running a restaurant company, Andrei had to turn the business into an e-commerce site within 30 hours, delivering boxes of food including ready meals and pantry items.
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