HealthyDoesIt, a consumer awareness campaign to encourage people to access the expertise and high-quality natural products available from their local health store, is launched this week by the Health Food Manufacturers’ Association, in partnership with the National Association of Health Stores and the Health Food Institute.
As revealed in naturalproductsglobal.com, sales of natural health foods, vitamins and supplements in the UK, rose by 17.3% over the lockdown period as consumers began to recognise the value of investing in their health naturally, specifically driven by the threat of COVID.
Central to the campaign is www.healthydoesit.org, an extensive resource full of information where consumers can learn more about the natural health management of health, including access to experts to help them tap into a more natural approach to their wellbeing.
“This is the first time in my recollection that the industry has come together in such a collaborative way with one clear, shared objective,” said the HFMA’s executive director, Graham Keen.
He continued: “The health food industry has seen a significant rise in sales over the lockdown period. We are determined to ensure this latent demand continues to grow, and the HFMA is doing everything it can to ensure the industry capitalises on its frontline role in helping our nation to be healthier. We hope that as many of our members and stakeholders join us in making this effort a huge success.”
Graham Keen will be joining the panel ‘Nutrition for health and wellbeing retail trends‘ at Food Matters Live 2020 on Tuesday, October 13th.