Plant Based, Vegan

Plant-based food company Wicked Kitchen launches in the US

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By Stef Bottinelli

Derek and Chad Sarno, the brothers behind hugely successful plant-based food brand Wicked Kitchen, are launching their products in the US.

Currently available exclusively at Tesco, Wicked Kitchen made its debut in 2017 and soon became very popular with vegans and non vegans alike.
The brand has expanded quickly and currently makes a large number of food products, including plant-based ribs, pizza, ravioli, burrito, lasagne, sauces, sticky toffee pudding and ice-cream, to name a few.

Picture: Wicked Kitchen/Instagram

After receiving $14M in investments from plant-based foods venture fund Unovis Asset Management and NRF Nove Foods, the Sarno brothers are now launching Wicked Kitchen in 2,500 supermarkets in the United States.

Derek Sarno hinted that the company had big upcoming plans during a Table Talk podcast with Stefan Gates last March.

Writing on their Wicked Healthy Foods website, the company said: “Entering the global market, we will continue to capitalize on the growing demand for great-tasting foods that are free from animals by increasing availability and providing convenient meal solutions.

slice of chocolate cake on a plate
Image: Wicked Kitchen/Instagram

“With Wicked Foods, we are committed to creatively challenging perceptions of what can be done with plants in grab-and-go and ready-in-minutes foods that are, in equal part, visually stunning, nutritionally satisfying, and, of course, Wicked delicious! Driven by our (Derek and Chad Sarno) culinary experience and exacting high standards, Wicked Foods highlights the power of plants in changing the way the world eats by creating best-in-class vegan food for meat-eaters and plant-pushers alike.”.

Derek Sarno, who is also Executive Chef and Director of Plant Based Innovation at Tesco, wrote on the website: “Our mission is to help people cook and eat more plants knowing that we’ll be saving millions and millions of animals each day which improves our planet, supports our farmers and our health.

“We’ve created the tools, recipes, and products to make it simple, flavorful, and fun for people to eat more plant-based foods in the U.K. and we are excited to now bring these to the U.S., Canada, and other European countries.”.

Wicked Kitchen is stocked in over 3,700 Tesco supermarkets across the UK.

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