Plant Based

The most expensive vegetarian cities revealed

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Tokyo has been revealed to be the most expensive vegetarian city in a new ranking by real estate website Nestpick. Geneva, Ubud, Taipei and New York rounded out the top five in their rundown of the most expensive vegetarian cities based on cost of fruit, vegetables and proteins in those locations.

The most inexpensive cities for vegetarians include New Delhi, Bogota, Mumbai, Chennai, and Istanbul, with Warsaw and Barcelona placing highest among the European cities and Houston ranked as the most affordable in the USA.

Explaining the methodology they used for their survey, Nestpick say, “We started by shortlisting the top 75 cities out of a list of 200 that are both popular destinations for relocation, and which had a good reputation with vegetarians. Next, we considered which factors are most important for vegetarians to live a happy and healthy life. Affordable basics such as fruit and vegetables are essential, while plant-based protein is fundamental for maintaining a balanced diet, so we first looked into the cost of these three food groups, including purchase parity and relative affordability for local residents.”

“With more and more people looking to reduce their meat consumption, cities must cater to these needs with diverse vegetarian offerings if they want to attract young talent, particularly Millennials, Gen Z, and the even younger generations to come,” comments Omer Kucukdere, Founder and CEO at Nestpick. “We hope that this index can inspire vegetarians looking to move abroad to pick the right city for their needs, or even offer travel destination ideas for those searching for the best plant-based gastronomic spots. While there are undoubtedly countless cities that are incredible for vegetarians around the world which do not feature in this index due to a lack of available data, we believe that this shortlist offers an excellent springboard for vegetarians looking to move abroad.”

Taking a closer look at the rise of flexitarianism, plant-based food, and meat alternatives

The explosion of flexitarianism in the past few years has created demand for vegetarian and vegan proteins from a wider consumer base than ever before. The advent of meatless Mondays and omnivores eating mostly-plant-based has created a surge of interest in retailers, brands and restaurants that can supply healthy, tasty meals for these new consumers.

Recent episodes of the food industry podcast Table Talk have taken a closer look at this phenomenon, and the science that is helping brands connect with this new market. Join Ria Rehberg, CEO, Veganuary to hear how the annual challenge is flourishing, and providing a springboard for brands to test and launch new products to a huge audience. Find out how seafood alternative manufacturers are conquering the challenges that are unique to emulating fish, and join the experts at Cargill as they explain how texture and mouth feel is so important to recreating the experience that we associate with eating meat.

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