The coronavirus crisis has caused suppliers and retailers to adjust to meet spiralling consumer demand, as lockdowns spark a flurry of panic buying across Europe.
The surge, which was not expected, has caused many supermarkets to ration items and manufacturers to make efforts to ramp up supply of products that are seeing significant demand.
In the UK, sales of pasta, canned and tinned soups and meat saw huge growth of more than 60 per cent when compared to the same week a year ago.
Ready meals, meat, fresh produce and bread, which had seen weak demand as people have reduced their consumption over the past few years, saw an increase as well.
With these extraordinary circumstances, many producers are cutting back on the number of ranges they produce to focus on producing large quantities of key product lines. Supermarkets, are also reducing the number of items they carry to ensure they stock enough items for everyone to purchase.
However, suppliers argue that stockpiling is still unnecessary and there is plenty in production to go around. Speaking to the FT Nestlé commented, “Stockpiling is unnecessary, our factories and facilities remain operational.”