UK households still waste 4.5m tonnes of food a year that could be eaten, in fact the majority (71%) of edible food waste in the UK happens in the home. To succeed in reducing food waste, the public need to be engaged and motivated to reduce their own waste. Could encouraging behavioural change and providing access to pioneering apps like Olio be essential tools to create this social movement?
Joining host Stefan Gates are David Hall, Founder & Executive Director, Behaviour Change, and Tessa Clarke, Co-founder & CEO, Olio to share their viewpoints on what needs to happen for consumers to reduce the amount of food they waste.
About our panel
David Hall, Founder & Executive Director, Behaviour Change
During a thirteen-year career in advertising, David created a series of step-changing campaigns; his multi award-winning strategy for Skoda helped transform perceptions of a car that had long been the butt of jokes. In 2006, David became International Campaign Director at The Climate Group, working with the likes of M&S, O2 and Tesco to develop their consumer engagement strategies on sustainability. Since setting up Behaviour Change he has gained a reputation as a leading strategic thinker and researcher on tackling challenging behaviours.
Tessa Clarke, Co-founder & CEO, Olio
Tessa is Co-Founder & CEO of OLIO, a free app tackling the problem of food waste by connecting neighbours with each other, and volunteers with local businesses, so that surplus food can be given away, not thrown away. OLIO has grown to over 3 million users in 5 years, and its impact has been widely recognised, most notably by the United Nations who highlighted OLIO as a “beacon” for the world, and by Vivatech who awarded OLIO “Next European Unicorn”. Prior to OLIO Tessa had a 15 year corporate career as a digital Managing Director in the media, retail and financial services sectors, and she met her co-founder Saasha whilst they were studying for their MBAs at Stanford University. Tessa is passionate about the sharing economy as a solution for a sustainable world, and about ‘profit with purpose’ as the next business paradigm.