NPD / Innovation

Innovation in partnership: how to get ahead of the game for consumer demand

Podcast 26 min listen


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“Innovation is often the result of partnership.” A unique standing relationship with partner brands and the newest cutting-edge technology with Cambridge Commodities and Gencor. This podcast will have you wanting more.

Cambridge Commodities (CC) have joined their very first table talk podcast with Food Matters Live to bring you a deeper insight into the latest trends and innovation in the food & beverage, health & wellbeing, and sports nutrition sectors. Mariko Hill, Product Development Executive from CC’s partner brand Gencor, and CC Innovation Specialist Zeke Stevens, join host Stefan Gates to delve further into this partnership. In the podcast we explore how manufacturers can benefit with their new AquaCelle® delivery system from Gencor combined with CCs’ sustainably sourced fish oil while expanding product applications to help meet consumer demand, amongst an array of insights.

What partnership means to CC

With 22 years of experience, it is this knowledge that has allowed CC to join many successful partnerships over the years. They have over 6 partner brands and over 14 exclusive ingredients in their portfolio. This range of partner branded ingredients enables them to supply research-backed, clinically proven products every day to consumers.

As supplementation continues to be an increasingly prevalent part of modern healthy lifestyle, they have broadened the growing selection of softgel offerings in the form of Omega 3 50/25 TG with Lemon Oil & AquaCelle® softgel. The first 50/25 strength softgel to implement Gencor’s unique AquaCelle® aqueous delivery system, it provides a robust solution to a variety of consumer need states and effectively allows for smaller doses. Listeners can hear all about the process in this podcast.

Discussions to also look out for:

• Key milestones for Cambridge Commodities
• Ingredient diversity that includes finished products
• Technological solutions from AquaCelle® to LipiSperse®
• How CC source innovative suppliers
• Partnership in corporate social responsibility (CSR)

Grab a hot drink and listen to the full podcast to learn all about this unique relationship with their partners now.

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