Food Matters Live Awards

Skinny Tonic: “I saw a need for products not full of sugar”

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Following a diagnosis of type 1 diabetes, Ian Minton, founder and CEO, Skinny Tonic, saw a clear need for soft drinks that weren’t full of sweeteners or sugar. Skinny Tonic is our New Drink Product of the Year Food Matters Live Awards 2020 winner.

As most brands have experienced, 2020 has been a year of upheaval for Skinny Tonic, and their focus for the year has shifted to E-commerce in order to get their products into a growing consumer market for healthy beverages. They’re increasing their range of Skinny Tonics and are working on a series of new products that include sodas, featuring a wide range of flavours, as well as healthy drinks that are specifically targeted towards children.

About Skinny Tonic

Having been diagnosed with Type 1 Diabetes 15 years ago, when he was aged 23, Ian Minton was inspired to launched a sugar-free tonic to make it safe for diabetics to drink mixers, having discovered that several premium slimline tonics still contained too much sugar.

As a result, in 2014, he set about creating a natural, sugar free tonic water using stevia – a natural sugar substitute – that would make it suitable for those with specific dietary requirements to enjoy a gin and tonic.

“I was shocked to discover that a lot of slimline tonics still contain in excess of 5g of sugar,” he said, adding, “My inspiration for creating Skinny Tonic came from my own personal endeavour to find a natural slimline tonic that was sugar free; I was determined to find a natural substitute and stevia was the answer I was looking for.”

Launched in 2019, UK-based Skinny Tonic has zero calories and zero sugar, with 100% natural ingredients and no artificial additives.

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